At the present stage museum activity is gaining more and more socio-cultural importance, the role of museums is increasing, and the purpose of a museum is changing. A museum is an institution that collects, studies, stores and exhibits items – monuments of natural history, material and spiritual culture, as well as educational and promotional activities. Thus, the purpose of a museum is not only to store and exhibit information, historical and cultural monuments, but also to involve a museum visitor in the process of cognition, appeal to his inner world, influence on the sense-emotional sphere of a museum visitor. A new communicative approach was formed in museology, in which a visitor is viewed as a full-fledged participant of the communication process, rather than a passive recipient of knowledge and impressions, as it was in the traditional approach.

Involving visitors in the interaction with exhibits is the main idea of the interactive museum, which has been very popular lately. The news museum in Washington, for example, offers everyone to try their hand as a journalist, take a professional aptitude test, and have a competition with a friend on the subject of journalistic ethics (at the ethics center, questions that journalists face every day are displayed on interactive kiosks, and the visitors’ task is to answer them correctly). At the Science Museum in London, there is an interactive exhibition: “Exploring the Science of Climate”. This project is an opportunity to experience climate change firsthand by traveling through different eras and geographical zones. Through games, visitors discover the secrets of ice and stalagmites, and then are initiated into modern ideas of low-carbon living.